电子商务不正当竞争行为法律规制研究-经济法专业论文.docxVIP

1 中文摘要 20 世纪 90 年代以来，计算机信息技术得到飞速发展，网络逐渐走进 千家万户，开辟出区别于传统商业不同的商业模式——电子商务。电子商 务作为一种极具活力和前景广泛的新兴商业模式，具有效率高、成本低等 特点，已被实践证明是商业模式的一次重要变革,将在未来的社会、经济、 文化发展中发挥重要的作用。 电子商务在促进社会、经济、文化发展的同时，形形色色的不正当竞 争行为正在严重地损害广大经营者和消费者的利益，扰乱正常竞争秩序， 阻碍电子商务健康发展。电子商务环境下的不正当竞争行为与传统商业模 式下的不正当竞争行为并无本质上的区别，但由于行为的虚拟性、隐蔽性 等特点，主体行为对社会的危害性更大，而违法认定和法律规制更加困难。 本文从分析北京东方清软科技有限公司对北京天创华软科技有限公 司不正当竞争案出发，通过解析电子商务环境下反不正当竞争???以及比较 国际社会电子商务反不正当竞争立法方面的情况，提出我国电子商务不正 当竞争法律规制完善的方向，以期为我国电子商务领域的反不正当竞争寻 求一些启发。 关键词：电子商务 不正当竞争 法律规制  1 Abstract Since the nineties of the 20th century, with information technology has been developed rapidly and Internet has been popular among ordinary people, a business model different from the traditional business model, e-commerce opens up.As a very dynamic and broad prospects for the emerging business model, e-commerce is high efficiency and low cost,and has been proved to be an important business model changes in practice. It will play an important role in Social, economic and cultural development in the future. However,e-commerce unfair competition which is severe damage to the majority of operators and consumers, disturbs the normal order of competition , and hampers the healthy development of e-commerce. Unfair competition in e-commerce has no fundamental difference from traditional business model.Because of characteristics such as suppositional and conceal,e-commerce unfair competition acts of a greater harm to society, and legal regulation is more difficult. In this paper, by starting with analyzing the unfair competition case of Beijing tianchuanghuaruan,Inc.v. Beijing dongfangqingruan,Inc, the author analyze Anti-Unfair Competition Law in e-commerce and compare International legislation, put forward the sound direction of against e-commerce unfair competition to find some inspiration in the field of anti-unfair competition. Key words：E-commerce, Unfair Competition, Legal Regulation  1 2 目 录  HYPERLINK \l _bookmark0 一、北京天创华软诉北京东方清软不正当竞争案 1  HYPERLINK \l _bookmark1 （一）案由