电子产品分销渠道维护问题及对策研究-企业管理专业论文.docxVIP

沈阳理工大学硕士学位论文 Abstract With the market competition fiercing, electronics manufacturers show many features,such as products homogenization, difference between brands smaller, price wars upgrading and so on. The whole electronics industry has entered an era of channel competitions. Manufacturers are constantly looking for expansion method for channels, but blind expansion of channels and constant changes lead to many problems about the work of channel maintenance.If manufacturers can not solve the problems in the maintenance of channels effectively,they will not be able to guarantee the smooth operation of the channels ,and can not play the advantage of channels.So, in addition to the establishment of a reasonable mechanism, it is necessary to do a good job in the maintenance of marketing channels for ensure that marketing channels can be development sustained. In this article, standing on the perspective of manufacturers, we study electronics manufacturers’ marketing channels, analysis the problems of marketing channels and seek solutions.There are five parts in this article. The first part is an introduction about the background,significance and researching at home and abroad of the maintenance of electronics manufacturers’ marketing channels. The second part is an presentation of related concepts.The main part of this chapter introduces the concepts of marketing channels, it’s process and main works, characteristics and factors for the later theory analysis .The third part is to discover problems and analysis reasons by analyzing the present situation of the maintenance of electronics manufacturers’ marketing channels ,so as to lay the foundation for the countermeasures of the later article. The fourth part of the article draws on successful experience at home and abroad. Primarily introduces the successful experience of electronics manufacturers’ marketing channels, as a case study for other manufacturers, so as to promote the development of other manufacturers. Th