电子平台相关市场界定分析-经济法学专业论文.docxVIP

PAGE PAGE 2 Abstract How can antitrust enforcement proceed smoothly is a constant concern now. One of the tough tasks for courts judging these cases is the definition of relevant market. We can see a transformational change in Chinese courts’ attitude towards this question from simply skipping this step in Baidu case to having an in-depth analysis in Tecent case. However, the digital platform adopted by most internet giants still presents many distinguishable features from the traditional economics, so the courts finds the market being more obscure and uncertain. This article will focus on this problem, starts with the industry characteristics, analysis the relevant market definition on typical digital platforms, and summarize the general analytical steps for market definition in this industry. In addition to the introductory, this article is composed of four parts. The first part of this article is a general introduction about the relevant market definition of digital platforms. It clarifies the definition of digital platform and summarizes the characteristics of digital platforms. Then it analyzes the possible impact posed by these features to the relevant market definition. After this, it introduces the relevant market, which includes the tools for market definition and the role of market definition in antitrust enforcement. The second part illustrates the method of defining market in a typical digital platform- search engine platform. It concludes that the market of search engine should be defined in the framework of two-sided market after an analysis of the features of search engine. Then, it proceeds with the definition in two distinctive market—the users’ market and the advertisers’ market, measuring the competitive constraints posed by all possible substitutes. Also, it redefines the market in Baidu case. The third part basically follows the same path as second part. It analyzes the market of instant messaging platform, starting with the dilemmas faced by