电子商务信用评价模型的分析-电子与通信工程专业论文.docxVIP

II 对接，实现交易数据和信用数据的传输。 5) 在第三方电子商务信用评价中心进行了相关实验。实验数据分析结果表 明，本文提出的信用评价模型和方法具有较好的合理性和准确性。 和相关工作相比，本文所提出的电子商务信用评价模型和方法，考虑了许多 以前被忽略的多种重要因素，包括交易金额、时间、背景、人际关系、交易频率、 失信加重等，更加精确和合理。 关键词：信任，信誉，信用，信用评价模型，C2C 电子商务 III RESEARCH ON CREDIT EVALUATION MODEL FOR ELECTRONIC COMMERCE ABSTRACT E-commerce, which is the result of the development of the Internet, now is an important part of the information society. Internet itself has the features as follows: open; global; low cost; effective. These features help E-commerce beyond a new business model. Compared with traditional business, E-commerce has many features: virtual, unlimited time and space, low cost, interactive, information sharing, personality, direct sales, not identity, and hard to control. While these features help electronic commerce to develop so rapidly, they also bring many challenges to the industry. The lack of credit has become one of the key problems that hamper the development of electronic commerce. Especially in our country, the security technique of the virtual market is not enough, and the related law is not enough, either. The consumers in the Internet are probably suffered loss and the risk of the electronic commerce is too high. The credit problem gradually becomes the bottleneck of the development of electronic commerce. According to the features of the electronic commerce especially the C2C E-commerce, referencing on the game theory and other economic principles, this paper proposes a new integrated credit evaluation model and method which handles multi-factors related with trust. The detail work is as follows: This paper analyzes the definition and relationships of trust, reputation and credit, which are the core conceptions about credit evaluation in electronic commerce. And then this paper reveals the mechanism of electronic commerce by game theory and other economic principles. Referencing on the research about electronic commerce mechanism, based on the analysis of the main problems about the el