麦肯锡 - 数字营销的价值.pdfVIP

J U L Y 2 0 1 3 Measuring the full impact of digital capital Jacques Bughin and James Manyika Although largely uncounted, intangible digital assets may hold an important key to understanding competition and growth in the Internet era. On July 31, 2013, the US Bureau of Economic Analysis released, for the first time, GDP figures categorizing research and development as fixed investment. It joined software in a new category