东莞电信投资项目后评价管理分析-工商管理专业论文.docxVIP

摘 要 项目后评价是提高投资项目管理水平的重要手段之一。后评价是对项目建设程 序各个阶段工作的回顾，通过对固定资产投资项目执行过程、效益、作用、影响的 系统、客观分析。查明项目成功或失败的原因，并将总结的经验和教训反馈到未来 项目中去，对于企业改善投资管理，提高项目决策水平，具有十分重要的意义。 东莞电信是一个从计划经济体制走出的国有企业，投资项目管理带有明显的计 划经济烙印。重前期，轻后期现象较为突出。按照中国电信推进精确化管理，全面 提升投资效益水平的要求。笔者认为，东莞电信在加强各项投资基础工作的同时， 必须强化后评价工作，将后评价工作作为投资管理中重要的一个环节来抓。因此， 笔者选择东莞电信投资项目后评价作为研究课题。 本文首先介绍了有关项目后评价的基本理论，对电信行业的项目后评价做了概 念阐述，从项目生命周期的角度对项目后评价的作用进行了总结，并概括总结了电 信投资项目后评价的内容。本文其次对东莞电信投资项目后评价管理现状进行了系 统分析，指出了东莞电信投资项目管理中存在的问题。针对这些问题提出了适合东 莞电信开展项目后评价的管理模式。同时，以常平小灵通投资项目为典型案例，按 照项目后评价的基本内容，从项目实施、网络占用、用户发展到经济效益等几个方 面进行了后评价分析。并结合这些分析评价，对东莞电信项目管理、小灵通网络的 进一步优化以及小灵通业务市场开拓等几个方面提出了建设性建议。最后本人针对 东莞电信实际情况，提出了改进后评价工作具体对策措施。 关键词：东莞电信 项目后评价 项目管理  Abstract Post project evaluation is one of important measures for improving managenment level of investment project. Post project evaluation is a review for every work stage in project construction program. By systematical and the effects of capital asserts investment project, the causes of success and failure of the project were foud out, moreover the experience and moral were fed back to the intending project. That is very significant for the enterprise to improve investment management and decision-making level. Because Shaanxi Telecom is a state-owned enterprise which broke away from planned economy system,, it’s investment project management has obvious characteristic of planned economy, and the phenomena of emphasizing prophase and ignoring anaphase is prominent. According to the reguirement of Dongguan Telecom advancing delicate management and promoting investment yield, post project evaluation must be strengthened, and it shuould be taken as an important aspect in investment project. This dissertation introduced the essential theory of post project evaluation, expatiated the concept of post project evaluation for telecom industry, summarized it’s active affects as viewed form project lifecycle, and summarized the content of post project evaluaton. The status of post project evaluation management in Dongguan Te