东星集团企业文化的解析与重新构建-工商管理专业论文.docxVIP

ABSTRACT Corporate culture is 由e management 由ωry and advanc创 stage of ma阳时ty of the product ，也e core problem 扭曲at values and entr，叩reneurial 叩恼， its essence is one of 也e cultural，moral and cultural op町aωrs and cultural. Ente叩rise culture 扭曲e internal 伽iving force for 也.e development of enterpri随风 is evergreen effective protection is ac∞mpanied by the gradual formation of business a班时也e bir白ofa personality cul阳re，but he can not do without a cer阳in degree of social and cultural backgrounds，cultures and social interaction. h伽ispap町，由e formation of corporate culture，nature，the role of a brief presentation， a白町 fur伽er analysis of the construction of ourω叩orate culture 由副 exist in 由ree 叫or common problems，namely: the lack of good fai也， a 可pical example: in recent years occurred in medicine，如od issues;identical ，slogans，pa忧erns of co叩orate culture;伽e reallack of entrl叩reneurs. h由is pap盯 by 伽.e nature of corporate culture，role and our ∞叩orate culture exists p由narilyωmmon problems resolved， the combination of East 8tar Group，the actual building of enterprise culture，相dfur由町也e formation of how to create good ent即rise culture of Eastern 8tar and the main ∞mponentsof 也e basic ide邸， namely: adhere 阳也.e rule of virtue ent，臼prises isωbui1d 也 East 8t缸。f 也e important guarantee for excellent ∞叩or副e culture ; o learn traditional culture 邸由.e culture of 也e Eastern 8tar ; grasp the image of 也.e tree brand， cultivating the 叩irit of ent臼prise ; the CI planning and building of ente甲rise culture is a combination of Eastem 8tar building of enterprise culture an etfective wayω: 由矿people-oriented enterprise culture construction ; building plωtic enterprises total values are the key ω winning the 巴ast 8tar Development. ..This pap町 discusses the process，也rough 由e integrated use of literature method ， empirical law research me血。巾，由rough 伽 excavation of traditional cul阳re and modem Western 由eories of the combination of the combina