中国武术散打百强争霸赛赛事组织和运作研究.docVIP

中国武术散打百强争霸赛赛事组织和运作研究 　　摘要：近年来，我国体育产业的发展逐渐上升到国家整体发展战略规划部署层面。鼓励和支持运作商业性体育赛事成为我国体育产业最新政策导向，这些政策的颁布和实施对我国商业体育赛事的运作和发展思路具有本质影响。以中国武术散打百强争霸赛为主要研究对象，通过运用文献资料法、问卷调查法、实地调研法、数理统计法等研究方法，对中国武术散打百强争霸赛赛事的技术水平、赛事的策划与包装、赛事的宣传与推广、赛事的后勤服务等内容进行分析，提出“百强争霸赛”发展对策：提高比赛技术水平，打造专业比赛场馆，营造商业比赛氛围；改革比赛性质，突出专业特色，形成稳定赛事机制；精简人员、合理定价、完善包装，提高赛事运作水准；优化赞助合作机构，完善宣传报道渠道，推进赛事产业化完善赛事组织管理；塑造赛事形象，打造国际赛事品牌；借助产业政策东风，依托武术传统优势，提升国家文化地位。 　　关键词： 武术散打；百强争霸赛；商业赛事；赛事运作 　　中图分类号： G 852文章编号：1009783X（2016献标志码： A 　　Abstract：In recent years，the development of Chinas sports industry is gradually elevated to the countrys overall development strategy planning level.Encouraging and supporting the operation of commercial sports events has become the latest sports industry policy orientation，the promulgation and implementation of which is of vital importance to the operation and development of Chinas commercial sports.Taking Chinese Sanda Championship Top100 as the main subject，this study，through the use of literature review，questionnaire，field research，mathematical statistics and other research methods，has conducted a detailed analysis on the technical level，planning and packaging，publicity and promotion，event logistics services and other contents of Chinese Sanda Championship Top100.Based on this，it proposes the development strategies for Chinese Sanda Championship Top100：improving technical skills，building professional venues，and constructing commercial environment；reforming event property，highlighting professional characteristics，and forming continual mechanism of the series races；strengthening the functioning of team building，reasonable pricing，perfect package to improve the standard of event operations；optimizing sponsoring partner institutions，improving media coverage channels，and promoting marketoriented industrialization；and shaping the image of Sanda，building brands in international competitions，and enhancing the status of the national culture with the support of the national policies for sports industry