中小商业银行的营销策略选择.docVIP

中小商业银行的营销策略选择 目 录 摘要........................................................... 1 关键词 ......................................................... 1 一、绪论 ....................................................... 1 二、我国中小商业银行目前的主要营销策略 ......................... 2 1、以中小企业为主要对象 ..................................... 2 2、大力扩展中间业务 ......................................... 2 3、更新营销观念 ............................................. 3 三、我国中小商业银行营销策略存在的问题 ......................... 3 四、目前中小商业银行的营销策略选择建议 ......................... 5 1、针对不同客户群体实施不同的策略 ........................... 5 3、制定价格策略 ............................................. 5 4、有利的促销策略 ........................................... 6 5、加强贷款营销管理 ......................................... 6 五、总结 ....................................................... 6 参考文献 ....................................................... 7 中小商业银行的营销策略选择 摘要：我国中小商业商业银行的发展，对解决中小企业融资困难，支持地方经济发展；对促进我国商业银行业市场竞争,激活国有商业银行和全国股份制商业银行的竞争活力,提高金融市场绩效;对优化我国商业银行组织体系,稳定金融生态环境等各方面都具有非常重要的作用.本论文以中小商业银行的营销策略选择为研究目标,分四个层面综合研究我国中小商业银行的营销策略选择. 关键词：商业银行 中小商业银行 营销策略 Abstract: The development of commercial Banks, to solve the financing difficulties of small and medium-sized enterprises, and support the local economic development, To promote national commercial banking market competition, activate the state-owned commercial Banks and the national joint-stock commercial bank’s competitive energy, improve the financial market performance; To optimize the our country commercial bank organization system, and stable financial ecological environment and other aspects plays a very important role. The papers to the small and medium-sized commercial Banks of the marketing strategy choice as the research target, points four aspects the comprehensive research of small and medium-sized commercial Banks of the marketing strategy choice. Key Words: Commercial Bank Medium-small Commercial Bank Marketing strategy selection 一、绪论 随着金融市场的发展，银行业的竞争也逐渐白热化。中小商业银行是我国商业银行中的新生力量，同时也是我国商业银行的重要组成部