（毕业学术论文设计）-英语专业英语化妆品广告语篇中名词化语法隐喻分析.doc

Analysis of Nominalization in English Cosmetic Advertising Texts:The Perspective of Grammatical Metaphor PAGE IV 题目：英语化妆品广告语篇中名词化语法隐喻分析 Analysis of Nominalization in English Cosmetic Advertising Texts：The Perspective of Grammatical Metaphor PAGE I 摘　要 【摘要】作为人类语言最普遍的特征之一，名词化一直是语言学家们关注的基本课题。名词化的使用一直被看作科技语篇的一个主要特点. 然而我们发现在广告语篇中名词化也是一个不容忽视的现象。因此，本文搜集了100篇英语化妆品广告语篇作为语料分析的对象，从系统功能语言学的语法隐喻角度出发，统计了名词化在这类语篇中的类型，并分析了名词化的概念功能，人际功能以及语篇功能。研究发现，在英语化妆品广告语篇中，名词化的主要类型为小句名词化，形容词名词化和动词名词化。在概念功能方面，名词化减少了广告的主观性，增强了消费者对产品的好感。在人际功能方面，名词化提高了产品的可信度。在语篇功能方面，名词化使广告语篇显得更加客观、简洁。 【关键词】名词化； 语法隐喻；语篇； 功能 Analysis of Nominalization in English Cosmetic Advertising Texts: The Perspective of Grammatical Metaphor Abstract 【ABSTRACT】 As a universal characteristic of human language, nominalization is always an interesting subject for the linguists. Nominalization has always been considered as one important feature of scientific text. We can also find much use of it in advertising text. Therefore, this paper takes 100 English cosmetic advertising texts as the corpus of analysis, making a statistics for the classification of nominalization in the texts and analyzing its ideational function, interpersonal function and textual function from the perspective of grammatical metaphor in systemic-functional linguistics. Through research, we find that the subordinate clause nominalization, adjective nominalization and verbal nominalization are the three main types of nominalization in English cosmetic advertising text. In the aspect of ideational function, nominalization reduces the advertising’s subjectivity and enhances consumer’s favorable impression. In the aspect of interpersonal function, nominalization improves the product’s credibility. In the aspect of textual function, nominalization makes the advertising text more concise and objective. 【KEYWORDS】 nominalization; grammatical metaphor; text; function Contents TOC \o 1-3 \h \z \u HYPERLINK \l _Toc229901892 1 Introduction PAGEREF _Toc22990189