（毕业学术论文设计）-英语专业英语广告的语言特点.doc

PAGE PAGE 毕 业 论 文 　　　 　 题　　目 The Language Feature of Advertisement English 　　学　　号 XXXX 班　　级0X级商英X班 　　专　　业 商务英语 系　　别　外语系　　 作者姓名　XXX　完成时间2012年5月 　　指导教师　XXX　 职　　称　 教授　　　 The Language Feature of Advertisement English XXXXXX A thesis submitted to Henan Under the Supervision of Associate Professor XXXX Foreign Language Department of XXX May 09, 2012 PAGE III The Language Feature of Advertisement English Author: XXXX Tutor: XXXX Abstract With the development of international economy, English advertisement, as a way of transmitting information, is acting a significant role. It is not only a useful tool to persuade people to buy, but also gradually has become a must for international communication. Especially English advertisement is also becoming more and more popular around the word. There is no doubt that you can see any English advertisement here and there in China, such as “To be number one” for Erke; “Everything is possible” for Lining. Along with the fierce commercial competition, if one wants to stand in a good position in the field of advertisement, it is of great importance to learn the significance of English advertisement and study the linguistic features of advertising English. Above all is the paper’s purpose. The whole paper is divided in to three parts. The first chapter tells us the origin of advertisement and gives us a brief introduction on the elements, roles and definitions of advertising. The second chapter starts from the theories in lexicology, rhetoric and ends with the linguistic features analyzed in the field of discourse analysis. The third chapter, also the conclusion part, shows the prospect of English advertisement and the hidden danger during the development. Key words: Advertising, Advertising English, Linguistic Features 浅析英语广告的语言特点 摘 要 随着全球经济一体化的发展，广告英语作为一种全球性的交流工具，正在扮演着一个非常重要的角色；在国际贸易中也发挥着不可小觑的作用。英