2018妇女卫生用品类知识（初级）资料教程.pptVIP

* Same in each category * Summarized the top line insight based on the total contend in this booklet. * Same in each category * Pls. agency change the chart according to the table * Use category MSE data * The segmentation may be different in each category. Data is from category ACN Retail Audit report. Pls. agency change the chart with updated data * * * * Data is from Category ACN Retail Audit Share Report * Summary those market information. * Same in each category * From category City HP, Pls. use your category insight * * This is cross category data from CAMP, you can just change the insight for your category Suggestion from category CMK: it would be better to add PL or group as Femcare; It’s not valid to come to conclusion that there is strong opportunity in category penetration * This is cross category data from CAMP, you can just change the insight for your category. RESTRICTED- FOR PG USE ONLY- PG COPYRIGHT- Unauthorized reproduction or use is prohibited - China CBD Innovation, Cat Man COE RESTRICTED- FOR PG USE ONLY- PG COPYRIGHT- Unauthorized reproduction or use is prohibited - China CBD Innovation, Cat Man COE RESTRICTED- FOR PG USE ONLY- PG COPYRIGHT- Unauthorized reproduction or use is prohibited - China CBD Innovation, Cat Man COE RESTRICTED- FOR PG USE ONLY- PG COPYRIGHT- Unauthorized reproduction or use is prohibited - China CBD Innovation, Cat Man COE 妇女卫生用品 品类知识（初级） Category MSP,CBD Innovation Team Mar., 2010 市场规模/增长趋势 子品类趋势 价格档次细分趋势 表层细分趋势 渠道特点 主要品牌 品类市场趋势 Growth rate % Data Source: PG China MSE Mar. 2009 数据来源：2009年宝洁中国市场规模预测 妇女卫生护理品类市场规模在过往几年不断增长 妇女卫生护理品类在1011财年的增长率为11% 市场增长趋势 子品类比例和增长趋势 Category 品类 FY05/06Split% 0506财年比例 FY09/10Split% 0910财年比例 Index(%)09/10 vs.05/06 0910财年对比0506财年增长率 Pad 卫生巾 79% 83% 170% Liner 护垫 20% 16% 133% Tampon 棉条 1% 1% 120% Total 总体 100% 100% 162% 卫生巾仍然占据市场份额的83%，并且引领整个品类的增长。 Data Source: PG China MSE Mar. 2009 数据来源：2009年宝洁中国市场规模预测 Data Source: ACN Retail Audit National Hyper/Super D