乐购-tesco农产品自由品牌开发 - 中国超市联合采购交易网教程教案.pptVIP

Own-label Vegetable introduction 自有品牌蔬菜简介 Introduction of TESCO Own-label Vegetable TESCO自有品牌蔬菜简介 Cooperation Way 合作方式介绍 Cooperation way/合作方式介绍: Unlike traditional way (first farmers plant then stores sell), TESCO makes planting order at first, then Hongyang plants, package and distribute them accordingly. 与传统方式（农场先种植、然后在超市销售）不同，TESCO首先提出自有品牌蔬菜种植要求及预估销量，然后供应商再据此种植、包装及配送。 TESCO develops own-label vegetable with Shanghai Hongyang Agriculture Company, a professional supplier with excellent credit. It is also a 2010 Shanghai Expo vegetable supplier. This shows TESCO’s active response to the government call on direct supply chain. TESCO同上海弘阳农产品有限公司合作发展自有品牌蔬菜，该供应商是上海市蔬菜质量诚信企业及2010年世博蔬菜供应商单位。二者的合作体现了TESCO对政府“农超对接”号召的积极响应。 To provide customers safe vegetables with really good price. 为顾客提供既安全又便宜的蔬菜 For the first time TESCO has own-label leaf vegetable products in China “零的突破”：TESCO首次在中国推出自有品牌叶菜 Purposes 目的 Basic information 基本信息 Supplier info: Shanghai Hongyang Agriculture Company 供应商信息： 上海弘阳农产品有限公司 Location: No.588, Qinglong Village, Baihe Town, Qingpu District, Shanghai 位置： 上海市青浦区白鹤镇青龙村588号 Occupying area: 420 acres, 350 TESCO greenhouses 占地面积： 420亩，350个TESCO大棚 When to build: December, 2007 始建日期： 2007年12月 Items planted: 30 items whole year with 1200 tones annual output, and 9 leaf vegetable items 品项： 全年种植30个品种，总年产量约为1200吨。本次上市9支自有品牌 叶菜品项（青菜、生菜、杭州白菜、芹菜、油麦菜、菠菜、韭菜、 空心菜及红米苋） Employees: 135 staff 员工人数： 135人 Cover area: All TESCO stores in East China (33 hypermarkets and 6 Express stores on trial) 覆盖区域： 销往华东地区所有TESCO门店（33家大卖场及6家试营业的便捷 店） Operation Flow 操作流程 1.Farmers to join 农户加入 2.Plan to plant 计划生产 3.Material management 资材管理 4. Seed management 育苗管理 5. Field management 耕地管理 6. Production management