浙江纺织服装出口竞争力.docVIP

江西蓝天学院本科生毕业论文 PAGE PAGE 2 学号：106207010035 本科生毕业论文 浙江省纺织服装出口竞争力问题及对策研究 系 别： 经 贸 系 专 业： 国 际 经 济 与 贸 易 班 级： 06 国 贸 本 科 班 学生姓名： 夏 雪 指导老师： 胡 君 完成日期： 2010年5月15日 摘 要 纺织服装业是中国的支柱产业，也是重要的“民生”产业，为中国创造贸易顺差、解决就业、促进区域经济发展发挥了重要的作用。我国是当今纺织服装制品出口的第一大国，在全球化、一体化的经济背景下，我国纺织服装产业迎来更加美好的前景，但同时也面临更大的竞争压力与挑战。浙江省是我国纺织服装出口的重要省份，但由于其纺织服装企业中以中小企业居多，产品的同质化严重、附加值低，长期的低价竞争为主导的竞争模式已无法保持纺织服装贸易的优势。再加上由于能源、劳动力和原材料成本上涨等原因，使浙江一大批纺织服装出口企业举步维艰。 本文从介绍浙江省纺织服装产业发展的概况展开，结合实际情况，用SWOT分析法分析影响浙江省纺织服装产业国际竞争力的因素，得出提升浙江纺织服装业出口竞争力的对策和建议。 关键词：纺织服装业；出口竞争力；对策 ABSTRACT Textile and garment industry is chinas pillar industry and is also important for chinese peoples livelihood industry. It has created a favorable trade balance and solved the employment and played an important role in promoting regional economic development. Chinas textile and garment export of products the first country in a global, integrated economic background, chinas textile and apparel industry an even better prospects, but also face greater competition pressure and challenges. Zhejiang is chinas important textile and garment export province, but because most of the textile and garment enterprises in a small and medium-sized enterprises, the quality of products with low added value to be serious, and a long song competition is a competition pattern has been unable to maintain the clothing trade.In addition, due to energy, manpower and material costs increase, making a large textile and garment export enterprises in zhejiang The article introduces the development of zhejiang textile industry, combining with actual situation, using SWOT to analyses the influence factors of international competitiveness of zhejiang textile industry, and get some competitiveness promotion countermeasures and suggestions. Key words:textile and garment industry; export competitiveness; countermeasures. 目 录 摘要····················