市场营销英语Unit4channel教学幻灯片.pptVIP

Unit 4 Channel;- * -;- * -;- * -;Reading A ;Reading A;Reading A;1. Producer Wholesaler Retailer Consumer This is a common channel for the distribution of goods to the ultimate consumers. Selling goods through a wholesaler may be suitable in cases such as food grains, spices, utensils and items which are small in size. 2. Producer Retailer Consumer Using this channel, producers sell to one or more retailers who, in turn, sell to the ultimate consumers. This channel is used under the following conditions: ? When the goods cater to a local market, for example, bread; ? When the retailers are big and buy in bulk but sell in small units, directly to the consumers. Department stores and supermarkets are examples of businesses that use this channel. ;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -;Reading B;Reading B;Reading B;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -;Thank You !;- * -;- * -;Reading A Translation;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -;- * -