营业战略常用分析解析模型(培训材料).pptVIP

PORTER 模型 PORTER 外在因素的影响 PORTER行业分析五要素 S-C-P 模型 S-C-P 模型示意 战略方阵分析模型 – 新的模型 新的竞争实力来源分析方法 举例 行业结构/行为分析的新方法 相互依存系统 – NOKIA SWOT 分析 能力平台分析 四中程度的不确定 四个不同的战略态势 STRATEGIC POSTURES UNDER UNCERTAINTY We define four levels of uncertainty: 1) A clear future – the strategist can develop a single, useful prediction of the future. There may still be uncertainty, but the analysis is robust enough to allow for a single strategic direction. For example change has been largely predictable in the fast-food industry over the past 10 years. 2) Alternative futures – the future will consist of one of a few discre