新闻集团策略分析解析(emba).pdfVIP

EMBA – Strategic Management I Group 1 – News Corporation 4 July 2010 Contents 1 Introduction Environmental Analysis 2 Organizational Capabilities Analysis 3 Company Strategy 4 Strategy Implementation 5 Issues / Recommendations 6 Conclusion 7 Q A Session 2 Part I Introduction Introduction A diversified global media company with major business segments in