联合主办 - 二手车评估师实战全能证书特训营.pdfVIP

经营赢得市场，销售赢得利润，营销赢得未来 防控风险 ·降低成本 ·加速周转 ·倍增利润 中国二手车教育协会 联合主办 中 国 汽 车 培 训 网 中华全国工商联汽车经销商商会 ▪ 二手车营销师认证实战技能课程 // /////////////////////////////////////////////////////////////////////////////////////// 二手车市场竞争升级和电商普及，使二手车交易更透明了，卖车更难了，利润也更低了。 但今后的行业将是以销定收的格局，由于车源供应会日益增多，因此收车难的问题会逐 渐缓解，但卖车会变得更困难。一旦销售跟不上，车商就将陷入绝境。那么，怎样使车 卖得更快？怎样提高利润？升级销售系统才能全面改善绩效。一方面，要激活销售，才 能盘活库存，加快周转，提升业绩，增加盈利。另一方面，要提升执行力，掌握专业工 具和销售技巧并运用到位，才能达成目标。本质上，二手车比新车难卖，二手车销售人 才的专业知识和销售能力都比4S 店新车销售顾问的要求更高。而二手车也不能按照销售 新车的套路来卖，否则不但二手车卖不好，还可能带来各种售后纠纷。本课程是中国汽 车培训网精品课程，分为中级、高级两个级别，为您系统解决二手车不好卖和卖车难的 问题。课程紧密结合实践，帮助学员打扎实基础、掌握销售技巧，提升成交率和利润率。 参加课程还可获得全国工商联汽车商会权威高级证书，助您驶入事业腾飞的快车道！ lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll // /////////////////////////////////////////////////////////////////////////////////////// 从事二手车经营、销售、经纪、中介的骨干与销售管理者和即将从事二手车销售的人士 lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll // /////////////////////////////////////////////////////////////////////////////////////// 中级：培养具有扎实专业基础、掌握销售接待和服务技能的入门级一线二手车销售人才 高级：培养掌握高效销售技巧、可完成复杂销售和具备营销拓展及运管能力的高级人才 lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll // /////////////////////////////////////////////////////////////////////////////////////// ◎ 学到技能 ——— 掌握核心技术，快速提升技能，真本事学到