创联凯尔国际传媒机构发展战略研究工商管理专业论文.docxVIP

Abstract Chuangliankaier international media organizations ( C.U.CR ) was founded in 2002, was established in Wuhan, through more than 10 years of development, has now become the largest domestic Wuhan, more well-known line Public relations company. Chuangliankaier has been uphold the professional operation of the system under the protection, to provide strategic, creativity, integration and implementation of the full range of integrated public relations solutions, committed to the government, non-governmental organizations, domestic and foreign well-known enterprises to provide professional PR planning, city marketing, event operations, such as one of the mass media accuracy of one-stop marketing services. Enterprises now in Beijing, Wuhan with North and south, two regional company, has more than 80 employes, holding three subsidiaries and a magazine, the companys overall annual turnover in more than In order to complete the Chuangliankaier national operation strategy, in order to be able to in the fierce competition in the market occupy a space for one person, in order to ensure the Chuangliankaier not in this market were assimilated and sticking to your companys characteristics, but also to avoid the risk of the industry, in a healthy and steady pace of development and growth, by the author study Chuangliankaier company needs, goals for the future have a comprehensive and clear understanding and profound analysis, at present to the company operation condition has a good control, developed in line with the company in the short term the reasonable strategic planning. These will be Chuangliankaier market in the countrys steady development lay a solid foundation, but also for the company for the provision of an important strategy for reference. The author uses the own theory knowledge with practical experience of management in the company, has five kinds of research methods: literature research method, observation method, systematic research method, histor