团购网站之聚美优品的经营策略分析.doc

在当今互联网电子商务飞速发展的道路上，人们对网络购物的接受度的稳 步提高，在家里也能轻轻松松的购物已是习以为常。与此同时，专业的网络团 购网站也马不停蹄的来参加这场电商之间的购物潮流。 而这些团购网站为何兴起的这么猛烈，优秀的销售业绩不得不引起人们对 他们经营策略的探究。 聚美优品作为中国第一家化妆品限时特卖网站，以团购的形式来运营女性 化妆品，以正品平价的形象口碑相传，成为国内领先的限时折扣购物平台。所 以，本文以聚美优品网站为案例，在查阅了相关书籍和文献等资料，从聚美优 品的创立、市场定位、盈利模式、销售策略、优劣势等方面进行论述，深层次 的对聚美优品的经营策略并做了分析和总结，研究一下解决的对策。最后对聚 美优品未来的发展提出参考建议，希望通过本文对聚美优品经营策略的研究， 能够为更多的团购网站带去帮助。 关键i司：电子商务，网络团购，聚美优品 Ana Iys i s of group purchase website Jumei Youpin businessstrategy In today1 s Internet electronic commerce rapid deveIopment on the road, people on the on I ine shopping acceptance degree steadily improve, at home can easily shopping a I ready be accustomed to. At the same time, the network group purchase website is professional to make a hurried journey without stop the war between the electricity supplier shopping trends. And the group buys a website why the rise of so violent, outstanding sales performance have caused people to exp I ore their business strategies. Poly beauty products as Chinas fi rst cosmetics I imited sale website, in the form of buy to run female cosmetics and reputation with genuine parity image according to legend, become the leading domestic Iimited discount shopping platform. So, in this paper, poly (beauty products website as an example, in search of the related books and literatures, from poly beauty is superior creation, market and profit model, sales strategy, the advantages and disadvantages, and other aspects are discussed, deep of poly beauty is superior business strategy and analyzed and summarized. Finally, the poly beauty products in the future development are proposed. I hope this paper on the Jumei Youpin business strategyresearch, can bring more help for the group purchase website Key words : The electronic commerce;Network group buy ing;Gather beauty is super lor 目录 TOC \o 1-5 \h \z HYPERLINK \l bookmark5 \o Current Document \h 第一章团购网站聚美优品概述 1 1.1团购网站的现状和发展 1 HYPERLINK \l bookmark6 \o Current Document \h 1.2聚美优品简介 2 HYPERLINK \l bookmark7 \o C