浅谈通信增值业务市场营销的策略.docVIP

浅谈通信增值业务市场营销的策略 　　摘要：随着国内通信市场的竞争加剧，各大通信运行商将竞争焦点聚集到了通信增值业务上，增值业务将会是通信行业强大的利润增长点。本文对通信增值业务进行概述，并介绍了通信增值业务市场营销的几种策略。 　　关键词：增值业务；市场营销；营销策略 　　Abstract: as the domestic communication market competition, each big telecommunication operation business competition will focus on the telecommunications value-added services, value-added services will be the communication industry strong profit growth point. Value-added services are summarized in this paper, the communication, and introduces some telecommunication value-added service marketing strategy. 　　Key words: value-added services; Market marketi