GLOBAL BUSINESS STRATEGY LECTURE6培训教材.pptVIP

Entry Strategies Lecture Outline: Consider the role of entry strategies Evaluate the range of entry strategies Assess determinants of selection Identify methods of selection Why does the company want to enter..... Four types of strategic objective: Market Development Objective Resources Access Objective Learning Objective Regional Coordination Objective Links to Country Selection Analysis When is it appropriate to enter? Four Phases or Windows exist: The Premature Phase The Window Phase The Competitive Growth Phase The Mature Phase First-mover or fast-follower? The range of entry strateg