她”消费时代的咸阳养生旅游产品设计初探..docVIP

题目：“她”消费时代的咸阳养生旅游 产品设计初探 学院 专业 学生姓名 学生学号 指导教师 提交日期 年 月 日 消费的“她时代”已经来临，女性引领消费风潮正逐渐成为新的市场增长点, 女性的消费影响力日益凸显。生态养生旅游是目前世界上最环保、最受旅游者欢 迎的旅游产品之一，特别是受到女性旅游者的欢迎。木文将着力整理挖掘咸阳的 传统养生文化，整合养生资源，经过长期实践检验和科学研究，将依托传统中医 保健资源和丰富的地热资源，对适合“她”消费时代的咸阳养生旅游产品进行初 步探讨。 关键词：“她时代”咸阳养生旅游 Abstract ’’She era” of consumption has arrived, and the consuming trend which females lead is gradually becoming a new point of growth in market. The influential power of females’ consumption is looming large. Ecological health tourism is one of the most environmentally friendly and popular tourism products around the world，which is especially appreciated by female tourists. This paper will focus on excavating Xian yang traditional health culture, integrating health resources. With long time of examination and research, the paper will rely on traditional Chinese medicine health care resources and abundant geothermal resources to primarily discuss what the suitable health tourism product of Xian yang is for ’’She era of consumption. Key words： She era” Xian yang Health tourism 目录 I TOC \o 1-5 \h \z HYPERLINK \l bookmark2 \o Current Document \h Abstract II HYPERLINK \l bookmark4 \o Current Document \h 第章引言 1 HYPERLINK \l bookmark5 \o Current Document \h 第二章“她时代”与养生旅游 2 HYPERLINK \l bookmark6 \o Current Document \h “她时代”消费影响力 2 HYPERLINK \l bookmark7 \o Current Document \h “她时代”在养生旅游产品开发的重要性 2 HYPERLINK \l bookmark8 \o Current Document \h 第三章咸阳“她时代”养生旅游核心竞争力开发条件分析 3 HYPERLINK \l bookmark9 \o Current Document \h 3.1自然生态环境 3 HYPERLINK \l bookmark10 \o Current Document \h 3. 1. 1空气和气候资源 3 HYPERLINK \l bookmark11 \o Current Document \h 3. 1.2森林植物资源 3 HYPERLINK \l bookmark12 \o Current Document \h 3. 1.3温泉资源 3 HYPERLINK \l bookmark13 \o Current Document \h 1.4美食养生资源 4 HYPERLINK \l bookmark14 \o Current Document \h 3.2秀美的景点景观 4 HYPERLINK \l bookmark15 \o Current Document \h 3.3养生旅游产品开发条件 5 HYPERLINK \l bookmark16 \o Current Document \h 第四章养生旅游产品开发 7 HYPERLINK \l bookmark17 \o Current Document \h 4