社交语用失误在跨文化传播研究.docVIP

PAGE \* MERGEFORMAT 1 PAGE \* MERGEFORMAT 1 A Study of Social Pragmatic Failures in Cross-cultural Communication Abstract: Pragmatic failure is one of the main sources that give rise to cross-cultural communication breakdowns. Due to the different interpretations of politeness between Chinese and English cultures, pragmatic failures often exist in cross-cultural communications, resulting in communication breakdowns. This paper focuses on a study of politeness in its manifestations in Chinese and English cultures. It provides basic theories of politeness, cross-cultural communication and cross-cultural pragmatic failure, and points out the differences in interpretation of politeness between Chinese and English cultures, with the purpose of exploring the resources of those differences, so as to avoid pragmatic failures of politeness and effect successful cross-cultural communications. In brief, the findings of this paper support the view that pragmatic failures do exist in greeting, accepting gifts, table manner and many other aspects of daily communication because of people’s different interpretations of politeness between Chinese and English cultures. Therefore, it is of great necessity to understand cultural differences, so as to avoid misunderstandings and miscommunications. Key Word: politeness; cross-cultural pragmatic failure; cultural differences 摘要：语用失误是造成跨文化交际障碍的主要原因之一。由于中西方对于礼貌这一概念的理解不同，在日常的跨文化交际中，语用失误时有发生，进而影响了交际效果。本文阐述了礼貌、跨文化交际、跨文化交际语用失误等基本概念，列举中英不同文化背景下，人们对礼貌这一概念的不同解读，并进一步探索了这些差异的根源，以期能使人们在跨文化交际中尽量避免礼貌语用失误，顺利实现有效的跨文化交际。总的来说，本文的研究证实了在中西方的日常交际中，由于对礼貌解读的不同，双方在会晤、接受礼物、餐桌礼仪等诸多方面存在语用失误现象，因此，人们有必要了解认识文化间的差异，有效地避免跨文化交际中的误解或障碍。 关键词：礼貌；跨文化交际语用失误；文化差异 1. Introduction Recently, there is a wave of globalization due to factors including mass access to internet, globalization of industry, and expansion of educational exchanges and so on. New technologies, growth of the world’s population, and shift in the global economic area have all contributed to the