市场营销商业计划书知识课件.pptVIP

Business Plan of “Trip of Wisdom” Cor,Ltd Content Summary Vision Business Object Target Market SWOT Analysis Segmentation Key strategy Steps to achieving objectives Distribution Channels Budget Timing What we provide? Provides special travel experiences for the abroad-targeted travelers Focus on our target market and target market needs Target market segments: the MBAs, especially the IMBAs Trip of wisdom: sightseeing overseas + famous universities and companies visitings Positive aboard-learning and team-working experiences along with the opportunity to create life-long memories Th