Kenwood Targeting Proposal社会化商务.pptxVIP

Kenwood Targeting ProposalPagechoice 14th Jun. 2012 2 Objective Recap Announce HB891 launch based on the advantage of cooperation between Zwilling and Delong Highlight the 3-head system of HB891 Strengthen the joint promotional advantages, improve product’s impression to TA 3 Find TA Cover TA Affect TA TA targeting Via TA targeting to find audience Key info: Targeting TA with high tech Two High TA Geo targeting Via Geo targeting to cover target area audience Quality media Via quality media to improve product exposure Accurate cover Frequency targeting Frequency targeting can control t