洁肤用品广告)教程教案.ppt

Tell Me What I Want;Pre-listening tasks:vocabulary Matches;Leading-in;Food ads, drink ads, beauty ads(化妆,洁肤用品广告） medicine ads, home electric appliance ads, charity ads (公益广告), automobile ads;Could you describe one advertisement which impresses you most( funny, interesting, beautiful… )? And tell your partner what the advertisement wants to emphasize?;Listening 1: An introduction to advertising ; By what ways do manufacturers advertise their products? why do manufacturers spend large sums of money on ads?;They sometimes pay for songs about their product and commercial radio programs. They employ attractive salesgirls to distribute samples.;Q1: What is true of the contemporary business world? A Q2: What is not mentioned in the passage? D Q3: According to the passage, what is the most important means of advertising? B Q4: According to the passage, why can advertisement influence people? D Q5: What is the passage discussing? D;Listening 2: the influence of ad;Listening 2: the influence of ad (keys);;Listening 3: A radio advertisement;Listening 3: A radio advertisement;;Listening 4: Visual Ads;little girl: But uncle James, mummy said to take me to the hairdresser’s. Uncle: Waste of money. I’ll do it myself. Mother: Aha, I’m back. Hello there. What happened? Uncle: Terrible hairdresser. Leave it to me. I’m just waiting for the manager to get by and then, oho, is he in trouble! Look, some idiot’s cut my niece’s hair. Yes, please. There’s one other thing I ;need you to do though… Uncle: I know this hair cut has nothing to do with you, but my sister is waiting outside and I want her to think that you did it. So you solve this terrible mess for me and I’ll pay you double. OK? You’re very, very nice people. Thank you. ;Advertising Slogan;Advertising Slogan;What’s in a good slogan?;What’s in a good slogan?;Simple;;Including a key benefit;Differentiate the brand;Arouse positive feelings for the brand;Assignment ;Thank You!;簻柣膏炶碃誖誊嶇嶒唕雮烧茣燬阍篭嵏拓澨晦抗瘀蓁阯葁龁嬇脓単寜贐莅肦鄄基魖鵜楠埊絡牂劁辄拲癒餭澌協濭殍