我国企业中网络营销现状与前景分析-毕业论文（设计）.docVIP

PAGE PAGE 5 华南职业培训学院 毕 业 论 文 题 目：在我国企业中网络营销现状与前景分析 学生姓名： 专 业：电子商务与财务管理 班 级：08高技大专（文） 指导老师姓名及职称： 老师 助理讲师 起止时间：2010年3月—2010年6月 在我国企业中网络营销现状及前景分析 摘要：随着互联网的迅速发展和电脑，网络的普及化，使用的人数，次数越来越多。网络逐渐成为人们生活和工作的服务工具，在这个基础上，网络营销开始其强大的市场作用。人们的生活也为网络营销奠定了坚实的基础。 网络营销的发展伴随着信息技术的发展而发展的，目前在中国企业中网络营销伴随着网络技术的发展而迅速地发展着，取得飞跃性得成就。但是现状而言网络营销并不是成熟时期，在发展过程中出现不少的挫折。但是相信在未来会取得更大的进步。 文中叙述了中国企业网络营销的概念、现状与一些不足、解决的对策、前景分析。 关键词：网络营销 存在问题 解决对策 Network marketing current situation and the prospect are analytical in our country enterprise Abstract: Along with Internets rapidly expand and the computer, the network universalization, the use population, the number of times are getting more and more. The network becomes the people to live gradually with the work service aid, in this foundation, the network marketing starts its formidable market mechanism. Peoples life has also laid the solid foundation for the network marketing. The network marketings development follows the information technology development to develop, at present the network marketing is following the networking development in the Chinese Enterprise, but is developing rapidly, obtains the bounds to result in the achievement. But the present situation says the network marketing is not the maturation period, presents many setbacks in the developing process. But believed that will make a bigger progress in the future. in the article narrated China enterprise network marketing concept, the present situation and some insufficiencies, the solution countermeasure, the prospect analysis. The paper describes the Chinese enterprise network marketing concepts, the present situation and some deficiencies, the countermeasures and prospects. Keywords: Network marketing Development trend Prospects 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc263286868 1 网络营销的基本概念 PAGEREF _Toc263286868 \h 1 HYPERLINK \l _Toc263286869 1.1 网络营销的含义 PAGEREF _Toc263286869 \h 1 HYPERLINK \l _Toc263286870 1.2 网络营销的基本特征 PAGEREF _Toc263286870 \h 1 HYPERLIN