b2c企业对消费者电子商务.ppt

B2C企業對消費者電子商務C2C消費者對消費者電子商務 記得上週提到: Tuesday, October 1 2002 12:06am ET 競爭力的提升 EC經營模式 Channel Master Customer Magnet Value Chain Pirate Digital Distributor B2C企業對消費者電子商務 Yahoo! Excite Infoseek Lycos Innovative and risk taking High traffic generated by good marketing skills Frequent visits by customers Broad range of topics, which provides potential for broad profiles Strength in building partnership Geocities XOOM Theglobe Customers focused rather than vendor focused Strong trust-based relationship Innovative and risk taking 雅虎併購網路社團領先業者GeoCities 網路社團的確是雅虎較弱的一環，自然想靠GeoCities來加強 所費不