《英语专业--中国的服装出口存在的问题及对策分析─以杭州Voguetex为例》-毕业论文.docVIP

毕 业 论 文 (2011届) 题 目：An Analysis on Problems and Countermeasures of China’s Garment Export─Take Hangzhou Voguetex as an Example 系 部： 管理系 专 业： 商务英语 班 级： 08商务英语（1） 学生学号： 08090101239 学生姓名： 指导教师： 完成时间： 2011-05 Contents Introduction………………………………………………………..1 Status Quo of Voguetex……………………………………………1 Problems in Voguetex’s Export Business Development…………..2 The Problem of Export Products’ Quality ………………………...2 Lack of Brand Consciousness …………………………………….2 Short Industry Chains and Lack of Stable Cooperation Partners….3 Poor Sales Method and Single Export Channels…………………..3 Strategies of Improving Export Business Development…………..4 Pay More Attention to Every Aspect of the Production Process and to Improve the Products’ Quality………………………………….4 Strengthen Brand Awareness , Take the Technology of Products and Innovation Seriously…………………………………………..5 Value the Importance of Industry Chain , Look For Some Effective Business Partnership………………………………………………5 Attach Great Importance to Exhibition and Take Advantage of E-commerce Platform to Develop Clients………………………...6 V. Conclusion…………………………………………………………….6 Thanks……………………………………………………………………7 Bibliography An Analysis on Problems and Countermeasures of China’s Garment Export -Take Hangzhou Voguetex as an Example Abstract：As we all know China is the worlds largest clothing consumer and producer, but its unbalanced development clothing industry is not so powerful. Domestic enterprises always concentrate on processing but get the bit of profit. The problems on clothing industry like opening the international market fully, increasing the sale, expanding high-end market share etc. need to be solved as soon as possible. This article bases on Voguetex’s actual export business which has a thorough understanding of the companys management, analyzes the current si