普华永道——City report_FJ_All_030722.ppt

Segment Definition* Key brands IPS 5 Sedrin Huiquan Heineken Standards 2.5-5 Sedrin Huiquan Qingyuan Jinshi Tsingtao(White Shark) Savings 2.5 Sedrin Huiquan Qingyuan 2. Volume share by price points Market share by price point * RMB / Litre for off-premise retailing price Leading brands in each segment Source: PwC research China Beer Association Segments Size Key brands Quart bottle 500/600/620/640/700 ml Sedrin Huiquan Jinshi Qingyuan Pint bottle 330/350 ml Sedrin Huiquan Can 330/355 ml Sedrin Huiquan Barrel 20/30/50 l None 3. Volume share by pack type Market share by pack type * According to the interviews with competitors and distributors Leading brands in each segment* Source: PwC research China Beer Association Supermarket Convenience Store Restaurant (Chinese Western food) Entertainment Off premise* 70%* On premise 30% * Almost none of hypermarkets and kiosks can be found actually in Putian 4. On-premise and off-premise volume share Source: PwC research 5. Consumer promotions Sedrin Huiquan Discount b b Complimentary b b Prize within package b b b Free drink b b Lucky draw b b b Same price, large size b b b Promotion package Coupon b b b Gifts b b b Points accumulation b b b Key promotions Tsingtao (White Shark) Source: PwC research Distribution channel Manufacturer 1st tier wholesaler 2nd tier wholesaler Huiquan* (24*640ml bottle) 40 43 45 8% 5% Sedrin* (24*640ml bottle) 42 45 47 7% 4% 6. Key players trade margins * Interviews with competitors, distributors and retailers Source: PwC research China Beer Association Brand SKU Sales vol. rank Typical purchase price Typical sales price Margin Supermarket Sedrin 620 ml 1 2.15 2.50 16% Convenience store Sedrin 620 ml 1 2.10 2.30 10% Kiosk Sedrin 620 ml 1 2.17~4.00 2.50~4.50 13~15% Unit: Rmb 7. Key brands in each off-premise outlet type and typical retail margins Source: PwC research Brand SKU Sales vol. rank Typical purchas