普华永道——City report_GD_Zhaoqing_030801.pptVIP

* * Zhaoqing Part II: City Market Overview 1. Market size market share Total Market Size 2002 340,000 HLS Estimate growth rate in past 3 years 4% Estimate growth rate in next 3 years 2-6% Key brands’ market share(2002) Key brands volume shares Leading brands Sales volume 2002 Peal River 200,000 Tsingtao 50,000 San Miguel 30,000 Leading brand total 280,000 Total size 340,000 Share of leading brand 82.4% Unit: HLS Source: PwC research China Beer Association 企业经营管理资料案例库 专业服务中国商界管理界精英！ 唯一官方网： 提供企业各类经营管理资料，巨量大型资料库为您助力扬帆！ 旺昌资料城 服务联系QQ：602429086 24小时电话2. Volume share by price points Market share by price point * RMB / Quart Bottle for off-premise retailing price Segments Definition* Key brands IPS 5 Blue Ribbon Pearl River Budweiser Heineken Standards 2.5-5 Blue Ribbon Pearl River Tsingtao Savings 2.5 N/A Leading brands in each segment Source: PwC research China Beer Association 3. Volume share by pack type Market share by pack type Segment Size Key brands Quart bottle 500~700 ml Blue Ribbon Pearl River San Miguel Pint bottle 330~350 ml Blue Ribbon Tsingtao Pearl River Can 330~355 ml Blue Ribbon Pearl River Barrel 20~50 l N/A Leading brands in each segment Source: PwC research China Beer Association 4. On-premise and off-premise volume share Hypermarket Supermarket Convenience Store Kiosk Restaurant (Chinese food) Entertainment Restaurant (Western food) Off-premise 45% On-premise 55% Source: PwC research 5. Recent promotion activities of key brands Blue Ribbon Pearl River Discount b Complimentary b b b Prize within package b b b Free drink b b b Lucky draw b b b Same price, large size b Promotion package b b Coupon Gifts b b Points accumulation b Key promotions Kingway Source: PwC research 6. Key players trade margins Distribution channel Blue Ribbon (24*Quart Bottle) Pearl River (24*Quart Bot