企业战略管理 第3章费下载(精品·公开课件).pptVIP

Copyright 2005 Prentice Hall Chapter 3 The External Assessment Strategic Management: Concepts Cases 11th Edition Fred David Chapter Outline Chapter Outline (cont’d) Chapter Outline (cont’d) Chapter Outline (cont’d) It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. –Charles Darwin -- Environmental Scanning -- Industry Analysis Identify Evaluate factors beyond the control of a single firm Increased foreign competition Population shifts Aging society Fear of traveling Stock market volatility Purpose of External