X公司摩托车东南亚市场营销策略-研究.pdf

Abstract Integration gradually become the development trend of the global economy, and thus plays an important role in the development of enterprises in the international market. Especially after China joined the WTO, the survival of coastal cities by export enterprises, especially to know the important support business development strategy is to develop the international market, and to some extent the development of international marketing companies determine the economic level and overall profitability ability. How do you get in a changing environment more opportunities for development and survival became more and more business goal. From the perspective of the domestic motorcycle industry, the industry is in a difficult period of development, such as: motorcycle stagnant consumer demand, product homogeneity, etc; from the perspective of the international motorcycle industry, motorcycle Southeast Asia industry is undergoing new changes, such as: consumer personalization gradually revealed, needs become diversified, the traditional marketing tools to stimulate the consumer market has lost its role in increasing the cost of distribution, while administrative expenses increased competition, the industry more to bigger, but the market capacity as the Southeast Asian market and other non-developed countries still further expansion, and so on. In this paper, X company as the research object