市场营销_电冰箱的市场营销-毕业(学术)论文设计.docVIP

中 国 政 法 大 学 本 科 生 毕 业 论 文 PAGE 人民政法大学 本科生毕业论文 题　　目: 电冰箱的市场营销 学　　号: 2013713021 姓　　名: 论文编号： 5846 二〇一三年十一月 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT II 电冰箱的市场营销 摘 要 冰箱作为较早进入城市家庭的家用电器，冰箱在国内已发展了20多年。中国的冰箱市场经过多年的价格战和快速发展后市场已变得成熟。本文对中国冰箱行业的发展作了分析，本文共五章：第一章介绍冰箱的基础；第二章介绍了我国冰箱业的现状及营销渠道；第三、四章重点分析了我国未来冰箱市场的主力市场农村市场；第五章简单分析了我国冰箱本身的发展方向。本书取材广泛，仅表达个人观点，仅供参考。 关键词：冰箱 营销渠道 市场 农村 The refrigerator market marketing Abstract The refrigerator took enters the city family early the domestic electric appliances, the refrigerator in domestic has developed for more than 20 years.After Chinas refrigerator market passes through many year price wars and the fast development the market has become mature. This article has made the analysis to the Chinese refrigerator profession development, the this article altogether five chapters: First chapter introduces the refrigerator the foundation; Second chapter briefed our country refrigerator industry present situation and the marketing channel; Third, four chapters have analyzed our country with emphasis future the refrigerator market main force marketRural market; Fifth chapter has simply analyzed our country refrigerator itself development direction.This book selection is widespread, only expresses individual viewpoint, only supplies the reference. Key words: Refrigerator marketing channel market countryside PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT II 目录 TOC \o 1-4 \h \u HYPERLINK \l _Toc19177 摘 要 PAGEREF _Toc19177 II HYPERLINK \l _Toc25491 Abstract PAGEREF _Toc25491 III HYPERLINK \l _Toc12935 目录 PAGEREF _Toc12935 1 HYPERLINK \l _Toc14463 第一章 概述 PAGEREF _Toc14463 2 HYPERLINK \l _Toc21769 1.2、冰箱的原理 PAGEREF _Toc21769 2 HYPERLINK \l _Toc8010 第二章 冰箱的营销渠道 PAGEREF _Toc8010 2 HYPERLINK \l _Toc8032 2.1 中国冰箱业的现状 PAGEREF _Toc8032 2 HYPERLINK \l _Toc1858 2.2 我国冰箱营销渠道概况 PAGEREF _Toc1858 3 HYPERLINK \l _Toc18720 第三章 农村冰箱市场发展 PAGEREF _Toc18720 6 HYPERL