美国种业中小企业市场定位分析.pdf

U．S．seed introducesaninformation paper it．Firstly,fromSMEs’practice，this model withtheinformationasits then OUtthatthis model core，and marketing points willincreasethe ofinformation and speed collection，informationmanagement the SMEstoachievefurther information SO也atcallhelD U．S．seed dissemination economiesof viewofthis constructs ftllther。Furthermore，inmodel，thispaper speed an basedonthe cloud marketingplatform． system third—partydigital application this summarizesthemainresearchresultsand Intheendof paper,it provides several fordomesticseedSMEs． suggestions Seed Chain；MarketPositioning；NicheMarket； SMEs；Industry Keywords：U．S Economiesof Differentiation Speed；Product 111 目 录 摘要……………………………．……………………………………………．…I Abstract．．．．．…．．．．…．………………．．……．……．．．．……………．．…………．．II 1绪论……………………………………………………………………………．1 1．1研究背景与选题意义…………………………………………………．1 1．1．1研究背景………………………………………………………一1 1．1．2选题意义………………………………………………………．．4 1．2相关研究综述…………………………………………………………．5 1．2．1美国种业中小企业的界定……………………………………．．5 1．2．2市场定位研究综述……………………………………………一6 1．2．3种业中小企业市场定位研究综述……………………………．．7 1．3研究内容与方法………………………………………………………………………11 1．3．1研究内容………………………………………………………11 1．3．2研究方法……