基于网络消费者特征的营销策略分析管理学学士.docVIP

Abstract Network of e-commerce are the main consumers，psychologically they are showing a personalized，proactive and eager to new things，such as psychological characteristics. These characteristics of consumers in the purchase process for selecting the purchase motivation to compare the selection，purchase decision-making， purchase evaluation had a major impact. However，consumers in the network process， the lack of transaction security，network products，insufficient quality and reasonable prices and other factors affecting consumer purchase desire. Based on this，to engage in e-commerce enterprise