导游职业道德建设分析-马克思主义基本原理专业论文.docx

导游职业道德建设研究 摘要 导游是伴随着我国旅游业的迅速发展而壮大起来的一种新兴职业。作为 旅游六要素的主要实施者，导游在旅游活动中占有重要地位。一名合格的导 游不仅要有丰富的专业知识，更要有良好的道德修养。然而近年来，导游欺 客宰客现象层出不穷，有关导游职业道德建设的相关问题引起了社会强烈关 注。例如，有关导游服务质量下降、缺乏诚信、强制购物等问题，一度成为 我国旅游业投诉的焦点。对于导游职业道德缺失的现状，不仅是因为其自身 素质不高和作为“社会人”本性中对利益追求的最大化，还受到旅游市场秩 序混乱和缺乏有效的监督管理的影响。因此，解决导游职业道德缺失的问题， 单纯依靠相关部门的管理和法律法规的约束是不够的，还必须通过伦理道德 的引导，使每位导游能够真正认识到职业道德的重要性，能够正确处理在从 业中面临的道德与利益的冲突，做到不为一己私利而损害国家、企业及游客 的利益。同时，企业还必须关心导游，保障导游的合理利益，为导游的发展 创造公平公正的环境。只有这样才能促进我国导游职业道德水平的提高，才 能保障旅游企业合理的经济效益，才能维护我国旅游业的良好形象。 本文以马克思主义理论为指导，运用历史辩证唯物主义的方法，结合我 国导游从业中的实际情况，通过对我国导游人员职业道德现状的研究，分析 我国导游人员职业道德存在的主要问题，探索了这些问题形成的原因，并提 出了具体的解决对策，旨在为我国导游人员职业道德提升和职业道德建设提 供有益的借鉴，促进我国旅游业的和谐发展。 【关键词】 导游 职业道德 道德建设 对策研究 1 Abstract The tour guide is a new job and grow up along with the rapid development of Chinas tourism industry. As travel the main perpetrators of the six elements, the tour guide plays an important role in tourism activities.A qualified tour guides not only have a wealth of expertise, but also a good moral training. However, in recent years, the phenomenon of cheating guests by tour guides has aroused strong concern to the ethical construction of tour guides. For example, the decline in the quality of the guide service, lack of integrity, compulsory shopping, etc.became the focus of Chinas tourism industry complaints.For the lack of professional ethics of the tour guides, it not only because of their low quality and the pursuit of the maximization of benefits as social nature, also affected by the disorder and the lack of effective supervision and management of the tourism market. Therefore, to solve the problems, it is not enough by relying solely on the management and the constraints of the laws and regulations of the relevant departments. It must make every tour guide truly recognize the importance of ethics, and correctly handle the interests of the state, enterprises, and tourists in the face of moral conflicts by ethical guidance. At the same time, the companies must also be concerned with the tour guide,