公募基金行业发展出路思考-工商管理专业论文.docx

THE DEVELEPMENT OF PUBLIC FUND INDUSTRY ABSTRACT This paper firstly analyzes the general situation of domestic public fund industry, which includes its history and current situation, indicating that problems come along with the achievements. In the second part, the development of mature U.S. fund industry is analyzed, which mainly discusses its scale, products’ quantity, innovations of all kinds, etc. It also analyzes the reason that the fund industry grows strong. This analysis provides good contrast and reference for the problem occurs in the current development of China fund industry, which is present in the following text. The third and fourth parts are the key points of this paper. The third part dwells on the various problems encountered in the current domestic fund industry, which is subdivided into a number of specific issues from some major parts like internal governance, External Environment, System Deficiency and so on. These problems objectively reflect the deep-seated reasons which currently impede the fund industry’s development. The reasons include: poor distribution channels, the lack of talents, the defect of contractual system, profit transfer, etc. KEYWORD：PUBLIC FUND，SALE CHANEL，INNOVATION， INTERNAL CONTROL 目 录 HYPERLINK \l _bookmark0 前 言 1 HYPERLINK \l _bookmark1 第一章 中国基金行业概况2 HYPERLINK \l _bookmark2 1.1 历史和现状2 HYPERLINK \l _bookmark3 1.2 持有人结构的变化3 HYPERLINK \l _bookmark4 1.3 规模差异大4 HYPERLINK \l _bookmark5 1.4 业绩分化日趋明显5 HYPERLINK \l _bookmark6 第二章 美国基金业发展状况可作为行业发展参考7 HYPERLINK \l _bookmark7 2.1 美国基金行业的状况7 HYPERLINK \l _bookmark8 2.1.1 基金产品和规模发展快7 HYPERLINK \l _bookmark9 2.1.2 美国各类产品数量丰富8 HYPERLINK \l _bookmark10 2.2 美国基金行业的创新9 HYPERLINK \l _bookmark11 2.2.1 运用规模策略创造竞争优势9 HYPERLINK \l _bookmark12 2.2.2 养老金改革推动基金产品及业务创新9 HYPERLINK \l _bookmark13 2.2.3 另类投资对基金产品创新的影响更为显著10 HYPERLINK \l _bookmark14 2.2.4 基金销售变革促成产品创新10 HYPERLINK \l _bookmark15 2.2.5 做大海外市场投资11 HYPERLINK \l _bookmark16 2.3 美国基金行业壮大的原因11 HYPERLINK \l