格特拉克大客户管理研究-工商管理专业论文.docxVIP

万方数据 万方数据 目 录 HYPERLINK \l _bookmark0 1 绪论 ···························································································································1 HYPERLINK \l _bookmark1 1.1 研究的背景和意义····························································································1 HYPERLINK \l _bookmark2 1.2 国内外研究现状································································································2 HYPERLINK \l _bookmark3 1.3 研究内容与框架································································································5 HYPERLINK \l _bookmark4 1.4 研究方法············································································································7 HYPERLINK \l _bookmark5 2 相关基础理论 ···········································································································8 HYPERLINK \l _bookmark6 2.1 大客户管理理论································································································8 HYPERLINK \l _bookmark7 2.2 大客户管理分析方法························································································9 HYPERLINK \l _bookmark8 2.2.1 PESTEL 分析 9 HYPERLINK \l _bookmark9 2.2.2 波特五力分析 ·····························································································9 HYPERLINK \l _bookmark10 2.2.3 价值链分析 ·································································································10 HYPERLINK \l _bookmark11 2.2.4 机会螺旋线分析 ·························································································12 HYPERLINK \l _bookmark12 3 格特拉克大客户管理现状分析 ···············································································13 HYPERLINK \l _bookmark13 3.1 公司基本情况····································································································13 HYPERLINK \l _bookmark14 3.1.1 公司简介 ·····································································································13 HYPERLINK \l _bookmark15 3.1.