安徽体育舞蹈产业品牌建设的研究.pdfVIP

4.应综合利用了政府和媒体两方面的资源。通过加强完善体育舞蹈组织管 理机构、加强对体育舞蹈人才队伍的建设、健全体育舞蹈管理体制等方面的宏 观管理和媒体通过对加强体育舞蹈文化内涵的宣传、利用互联网形式以及利用 明星效应进行推广等方式对其品牌的宣传，提高其知名度、为其品牌树立新的 形象、为其体育舞蹈产业品牌的推广提供支持作用。旨在为安徽省体育舞蹈产 业品牌建设的发展提供建设性意见和理论依据，同时也为安徽省体育产业的发 展和其他体育产业品牌建设的可持续发展提供参考的理论依据。 关键词:品牌建设；体育舞蹈；体育产业；安徽省 II ABSTRACT The article has carried on a deep research to the dance sport industry’s brand construction in Anhui Province by the method of documentation,questionnaire surveys,expert interviewing,mathematical statistics,logical analysis and other methods. The research results were as follows.1.We can get from the systematic investigation and analysis about the dance sport industry’s development situation in Anhui Province that the main way to get the financing of the dance sport competitions or performances in Anhui Province is the principle leadership of government,title sponsoring and the game revenues being the other ways.The main viewing audiences are the players of each group and the highly educated teen audiences who have chosen the tickers by themselves,having university level or a higher level.The main training institutions of the dance sport in Anhui Province are the private training institutions which are profit-making with their small initial investment.The main teaching staff are the part-time teachers.The main selling markets of producing the dance sport supplies in Anhui have adopted the ways instead of the other processing with smaller scales.The main dance sport supplies purchased by the most of the people are the finished products of domestic brands which are less than five hundred yuan. 2.We can get the following superior resources from the investigation about the development of the dance sport brand construction in Anhui.There are the establishment and attention of the Anhui provincial government policy, the continuous growth of the economic level, unique local resou