Laolu：Web2.0与电子商务.pptVIP

Web2.0与信息服务 Web2.0与电子商务 Web2.0与电子商务 BLOG BSP (广告，品牌) 法银行创建博客网站 吸引众多年轻客户 巴黎国民银行（BNP）成为法国第一家创建博客网站的银行 目的是吸引18岁至29岁的年轻人浏览该行网站并创建个人博客，同时了解该行推出的金融新产品 博客中，30％属于银行已有客户，70％属于潜在客户。 把博客作为联络工具与市场工具，提高了银行的网络知名度。 搜索排名和点击率也相当高 Where Blogs make make sense is within targeted online communities. Certain blog authors develop a large base of specific visitors, hence the site becomes a target market for viral marketing. By integrating your brand image within the site experience at that SPECIFIC blog, you as an online marketer are able to truly segment your marketing PRIOR to converting someone as a customer.