第一届香港校长研讨会学习课件.pptVIP

P.R. Public relations (PR) is a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public. * Image It has been estimated that enhancing or building up a school’s image takes five to ten years depending on how well known it is, but its deterioration can be rapid because of a short burst of adverse publicity. * Image A school’s image is the result of the interaction of all experiences, impressions, beliefs, feelings and knowledge people have about it and involves reinforcing positive messages about the institution itself. P