合肥市营利性健身俱乐部发展现状的调查与分析-体育学;体育教育训练学专业论文.docxVIP

合肥市营利 合肥市营利性健身俱乐部发展现状的调查与分析 广州体育学 广州体育学院 2007 届硕士研究生学位论文 I I PAGE PAGE IV 摘要 随着体育健身娱乐事业的不断发展，各种形式的健身俱乐部在全国各地涌现 出来。营利性健身俱乐部作为一种新的体育组织形式，以优质、独特的健身服务 深受人们认可。有关营利性健身俱乐部的调查与研究，对推进合肥市健身行业持 续、健康、快速发展，完善合肥市健身市场体系，满足人们科学健身和健康生活 的需求具有重要意义，同时也为周边城市健身行业的发展提供一定的参考依据。 本文以合肥市 20 家营利性健身俱乐部的 20 名经营管理者、60 名健身指导 员以及 400 名消费者为研究对象，运用文献资料法、观察法、问卷调查法、专家 访谈法、数理统计法及逻辑分析法等多种研究方法，对合肥市营利性健身俱乐部 的发展现状进行调查与研究，对其中存在的问题进行分析，并提出相应的对策。 研究结果显示：合肥市健身行业缺乏对口行政单位引导，相关政策法规不够 健全；俱乐部低效益粗放型经营；复合型经营人才匮乏；健身指导员专业水平参 差不齐,收入水平较低，人才流失严重；俱乐部消费群体涉及面窄，消费者健身 行为具有较大随意性。 建议：成立专门管理机构，制订相关政策法规；实现高效益集约型经营；培 养复合型经营人才；提高健身指导员专业水平，并适当提高健身指导员收入水平； 扩大消费群体，引导消费者科学健身。 关键词：合肥市；营利性健身俱乐部；发展 ABSTRACT With the development of the physical fitness entertainment business, various forms of fitness clubs opened throughout the country. As a new style of sports organization, commercial fitness clubs were well accepted for the excellent and particular fitness service. The investigation on the commercial fitness clubs in Hefei will promote the development of fitness industry, and will meet people’s needs of scientific fitness and healthy living. It will improve the system of the fitness market, and has some reference values to the fitness industry of some surrounding cities. The research objects of this thesis are 400 consumers, 60 fitness instructors, and 20 managers from 20 commercial fitness clubs in Hefei. By using the research methods of literature review, observation, questionnaire investigation, experts interview, mathematical statistics, and logic analysis, this article investigates the development of the commercial fitness clubs in Hefei, and proposes some countermeasures based on the analysis on the status of the fitness clubs in Hefei. The results showed that: The fitness industry in Hefei is lack of guidance from related departments, and the regulations and policies are not complete. The management of fitness clubs is relatively backward. The fitness clubs are lack of outstanding managers. The teaching levels of the coaches are