河北省体育健身娱乐市场现状分析及发展对策研究-体育教育训练学专业论文.docxVIP

所的价格适中，他们当中男性消费者多于女性消费者，主要是企事业管理人员和科教文 所的价格适中，他们当中男性消费者多于女性消费者，主要是企事业管理人员和科教文 人员，来锻炼的目的主要是健身、减肥和塑造优美形体，并且随年龄的增长呈递减趋势。 (8)河北省体育健身娱乐市场发展中存在的主要问题有：①经营项目设置不全面； ②缺乏复合型的经营管理者；③教练员知道经验不足，健身过程科学含量低。 (9)加快河北省体育健身娱乐市场发展的对策如下：①加大政府支持与宣传力度； ②培养复合型经营管理人才，促进健身场所持续、稳定的发展；③提高教练员指导水平， 改变聘任方式，建立一支稳定的教练员队伍；④大力发展多种适合中老年人的健身项目， 以便更好地开发中老年人市场。 关键词：河北省体育健身娱乐市场现状分析对策研究 IV AbstractPhysical Abstract Physical fitness entertainment market is a service establishment which provides sports equipment，space and training for consumers’physical and healthy demand．At present，China is launching the National Fitness Program，a social physical project which matches with socialist modernization in the next century,and has put forward the strategy to meet the mass consumption level of fitness and recreation．In this case，in the meantime there is the demand for fitness and entertainment market，the supervision of the status of market becomes particularly important and。urgent． This paper chooses 1 1 prefectures and cities in 348 sports and entertainment venues in Hebei Province as the research objects in order to do the survey．It mainly uses literature-collective method，expert interviews，questionnaire，survey method，access method， mathematical statistics and the Delphi method，etc．to investigate the basic conditions of management，coach level and consumers of the physical fitness entertainment market in Hebei province，whereas the main purpose is to find out the current problems and hidden problems SO as to provide the countermeasures for a healthy,orderly and stable development． This paper also provides a flame of reference and directions for the relevant enterprises and individuals to promote the development of sports and entertainment program． The research findings are as follows： (1)The Hebei Province fitness entertainment market is mainly private sectors based， which account for 71．84％of the market；large health sites are rare which account for 5．1 7％ overall；small and medium sites are the mainstream． (2)The