应三++Unit+5b.pptVIP

封面备注或简介 13 一旦收件人打开了你的调查表，你可能仍然需要让他或她有足够动力去完成它。封面备注或简介为此提供了一个绝好的平台。好的封面备注或简介不宜太长，但应包括： Focus2 text Translation Cover memo or introduction 13 Once a recipient opens your survey, you may still need to motivate him or her to complete it. The cover memo or introduction offers an excellent place to provide the motivation. A good cover memo or introduction should be short and include: (To be continued) 上海交通大学出版社 Back Next motivate: vt. 1) 激励，激发，促进 e.g. Every manager must motivate and encourage his employees. I’ve found that the best way to motivate them is to let them know the game plan so they can all be part of it. 2) 使有动机，使产生动机 e.g. He was motivated purely by greed. 3. Text: How to Write a Good Survey 调查表的目的 收信人回复的重要性 会如何处理调查结果及调查结果可 能会起什么样的作用 回信地址确认 对调查表有疑问时需要咨询的联系 人 回信的截止日期 Focus2 text Translation Purpose of the survey Why it is important to hear from the correspondent What may be done with the results and what possible impact the results may have Address identification Person to contact for questions about the survey Due date for response 上海交通大学出版社 Back Next 3. Text: How to Write a Good Survey Focus2 working with words 4. Working with words Find the items (1—8) in the text that match the definitions (a—h). 上海交通大学出版社 Back Next ( ) 1. questionnaire a. occurring or coming later or after ( ) 2. guideline b. a set of questions that you ask a large number of people in order to find out about their opinions or behavior ( ) 3. recipient c. a group of people or things that all have the same particular qualities ( ) 4. category d. not having rules that limit or restrict something b e h c Focus2 working with words 4. Working with words 上海交通大学出版社 Back Next ( ) 5. subsequent e. official instructions about the best way to do something, especially something that could be difficult or dangerous ( ) 6. respondent f. to carefully consider something to see how useful o