dell公司的供应链管理研究-工商管专业毕业论文.docxVIP

THE THE RESEARCH OF DELL’S SUPPIY CHAIN MANAGEM芝NT ABSTRACT DELL Corporation is the world—famous successful company in IT industry．DELL has created a rapid rise and has been a myth in the PC manufacturers馘its Direct Model。 The reason why DELLs direct model acquired SO proud success is that DELL virtual integrated its upstream and downstream enterprises and created a supply chain氇鑫毫 connected economic interest，complemented each others advantages． This paper introduced the DELL’s supply chain management model,and then combined the theoretical knowledge ofthe supply chain management协analysis the Dell’s supply chain model．1 wish it earl make BS to understand ofthe operation model ofthe DELL’s supply chain dc印ly,and understand why the supply DELL chain management僦bring落 benefits．I also丽sh that the Chinese enterprises call learn from the advanced cxpedencc of DE地through the supply chain management to enhance their own competitiveness． TKs paper is divided into six s伐：tion3： 曩玲first scction introduced this papers researching background,the significance of the research,researching purposes and research methods． The second section introduced the concept ofsupply chain and supply chain management,the development direction ofthe supply chain and other relevant system such as o,lstomer relationship management， vendor managed inventory, Just in time and Bullwhip effect。 ne third section describes the status of DELL and its development history． ，rk fourth section introduced t he direct model from DELL briefly． 而e fifth section is the focus of this paper．In this part,I expounded and analyzed the Virtual Integration model of DELL’s supply chain management,also analyzed the key processes of DELL’s supply chain management,included procurement management, supplier management，stock management,manufacture management,logistics and delivery management and customer relationship managemenL The sixth section is conclusion,summarized the succcssful supply chain management model ofDELL，pointe