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企业社会责任与消费者购买意愿关系研究——基于在杭大学生的实证调查
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外文翻译
班级:08工商管理1班 学号: 姓名:
原文1
Foreign Investment and Ethics: How to Contribute to Social Responsibility by Doing Business in Less-Developed Countries
1.Introduction
Globalization, foreign direct investment (FDI), and trade can potentially bring social, economic, and business benefits to emerging market countries through inflow of capital, knowledge, and increased employment. However, the specific conditions and mechanisms for this to happen are complex, not well understood, and may depend upon an individual country’s situation. There is a broad stream of research which argues on the one hand that FDI effects can be unpredictable, unintended, and counterproductive (Nunnenkamp HYPERLINK \l CR782001; Yamin and Sinkovics HYPERLINK \l CR1122009), or even threatening (Dixon et al. HYPERLINK \l CR241986; Mengistu HYPERLINK \l CR692009). Other authors show a very positive and engaged posture with development issues (Meyer HYPERLINK \l CR702004; Ramamurti HYPERLINK \l CR922004). There is also an evidence of recent more realistic and critical assessment, probing more deeply into the external effects of international business (Ghauri and Yamin HYPERLINK \l CR362009). Much research focuses on economic development (for an overview see Moran et al. HYPERLINK \l CR732005), and only a few authors deal with social development (Pratt HYPERLINK \l CR891991; Donaldson HYPERLINK \l CR262001; Kolk and van Tulder HYPERLINK \l CR572006; Jamali HYPERLINK \l CR492010). However, there are related ethical and social issues that are often crucial for multinational enterprise (MNE) strategies and long-term success. These include corruption, employment conditions, marketing practices, and effects on the natural environment (Donaldson HYPERLINK \l CR251989; Longworth HYPERLINK \l CR621998). The impact of such issues on host countries has been investigated by Glac (HYPERLINK \l CR382004), Bennett (HYPERLINK \l CR112002), and Wei (HYPERLINK \
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