第06章组织市场妙与组织购买者行为.pptVIP

政府市场喜欢国内供应商，且要求供应商参加竞标，然后选择报价最低的公司。 密切监督 受类似的环境因素影响 信用好 非经济因素 少数民族供应商 效益不好的供应商 小企业 机构和政府市场 * * * * * Note to Instructor The IKEA example in the text is excellent on understanding the importance of supplier development: IKEA challenge is finding enough of the right kinds of suppliers to help design and produce the billions of dollars of affordable goods. IKEA currently relies on about 1,800 suppliers in more than 50 countries to stock its shelves. If the giant retailer continues at its current growth rate, it will need to double its supply network by 2010. IKEA doesn’t just buy from its supplie