纸媒在当下的利基市场分析——以都市报为例.pdfVIP

纸媒在当下的利基市场分析——以都市报为例 英文摘要 Anzlyzing Paper Media in Current Niche Market ——Take Metropolis Daily as an example Abstract The statistical results about China Internet network development situation reflected that china already have 632 million Internet users until June of 2014 and created 14.42 million by over 1.1 percentage point netizen during the first half year of 2014. For now, the Internet penetration rate in china is 46.9%. At the same time, the scale of mobile Internet users who make up the larger part of Internat users, are 527 million in China, an increase of 26.99 million from the end of 2013,. The percentage rose to 83.4% from 81.0% in 2013. The numbers of statistics convincing us that a new generation of information technology, especially digital new media technology, revolutionary changes with each passing day for our daily working habits, way of life, thinking habits and communication media. The numbers of net potatoes are still growing rapidly, and the mobile Internet also impact on the traditional media extraordinary, especially to earn their livelihoods from advertising by paper print. In commercial field, traditional economic enterpreneurs advocating the pareto principle, which means 80% of its benefits from 20% products. In other words to say, the business is located in the sales curve on the left side a few popular items, while the curve to the right most of the less popular commodity, is not the law is defined as the sales force and not make blocks. The once the iron rule of the business world, however, was broken by the rise of the Internet. Americans Chris Anderson in his wired magazine in 2004 for the first time put forward the long tail effect, used to describe such as am